Animated storytelling is typically reserved for children’s tales, fantasy, and lighthearted narratives, but that’s not how it has to be. Animation appeals to people of all ages and backgrounds because animation is a compelling way to tell a story. And the more advanced animation tools become, the more likely that animation will become just another part of the way we tell stories—and not just on the big screen. Animated storytelling is leaping of the drafting table and heading for a medium near you. From chart topping records, shoe design, and even small screen stories about the woes of genetic engineering—animation is the tool that storytellers need.